About me

James
Ignacio.

I grew up selling ice cream in grade school to make pocket money. I was always the kid looking for a way to earn, to build something. When I got a scholarship in college, I didn’t save the money — I bet it on an idea. That idea became Craftifyle.

It wasn’t a straight line. I launched a t-shirt brand, a stationery business, a car detailing service — most of them failed. I spread myself too thin and learned hard lessons about focus. But the photobooth survived, because I kept showing up and kept improving.

Now, 18 months in, I’m the photographer behind 50+ events in Zamboanga City — grand openings, corporate launches, graduations, and everything in between. Through Craftifyle, I help other businesses build a visual identity they’re proud of.